In general, the threat of substitutes is heightened because the Internet ____________.
A. introduces new ways to accomplish the same task
B. lowers switching costs
C. lowers barriers to entry
D. increases output per unit of cost
Answer: A
In general, the threat of substitutes is heightened because the Internet ____________.
A. introduces new ways to accomplish the same task
B. lowers switching costs
C. lowers barriers to entry
D. increases output per unit of cost