For a resource to provide a firm with the potential for a sustainable competitive advantage, it must have four attributes. Which of the following is not one of these attributes?

For a resource to provide a firm with the potential for a sustainable competitive advantage, it must have four attributes. Which of the following is not one of these attributes? 




A. rare

B. valuable

C. easy for competitors to substitute

D. difficult for competitors to imitate



Answer: C


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MGMT 449 Chapter 2

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